2D Artist — Concept Designer

Chang Zhe Lee

I’m a 2D Concept Artist specializing in Character Design, Cover Art, Concept Art, and Splash Art. I focus on creating expressive characters through strong visual storytelling, dynamic compositions, and rich colorexploration.

01

Selected Work

The Giant's
Servant

Fictional IP
Character · Environment · Key Art · Poster · Story Board

In a world ruled by demi-gods, humanity lives confined within a massive circular city, its history erased.

The inner rings belong to demi-gods, while humans suffer under cruel rule in the outer rings.Lyra, the weakest heir of the Ashcroft family, survives an assassination attempt and uncovers a forbidden truth about giants.

Recruited by the secretive Giants' Servant, she embarks on a journey to uncover the lost past and ultimately decides to dismantle the demi-gods' rule.

Penguway

Personal IP
Mascot · Illustration · Stickers · Layout

Penguway tells the story of a little penguin named Pengu, who loves adventure.
One day, he discovers a dusty magic book hidden in a corner of his attic. Driven by curiosity, he opens it, only for a snowball-like magical creature to suddenly burst out. The creature introduces itself as “Glint,” a guide.

With Glint leading the way, Pengu embarks on a series of exciting adventures. Along the journey, he also meets many new friends and experiences unforgettable moments.

02

Picture Book

Dear Me

Picture Book
Storytelling · Character Design · Illustration

“Dear Me” is a picture book aimed at middle school students.

The story follows a protagonist who, after experiencing bullying at school, falls into depression and gradually distances herself from everyone around her.

However, through a dream, she encounters her younger self—lively, cheerful, and full of energy. This younger version of her guides her through a series of emotional and symbolic dangers. Along the way, the protagonist begins to recall fragments of her life and realizes that no matter how much she has changed, her mother has always loved and cared for her unconditionally.

In the end, she reconciles with herself and completes a journey of self-healing. The story conveys that, no matter how difficult things may seem, there are always people who love and care about you—you may simply not have noticed. Therefore, no matter what happens, you should never give up on yourself.

Dear Me, by Lee Chang Zhe

03

Magazine

FLUX

Magazine
Typography · Layout

Flux represents constant change, continuous evolution, and endless renewal.

This magazine explores the history of fashion, showcasing how different eras have developed their own interpretations of beauty and style.

Through this magazine, I hope readers can gain a deeper understanding of the origins of fashion, tracing its journey from its earliest beginnings to its transformation into the modern world. It reveals how fashion has continuously evolved alongside society, culture, and the changing perceptions of beauty throughout history.

FLUX, by Lee Chang Zhe

04

Personal Artwork

Personal
Artwork

Personal Work
Illustration · Fanart

I usually create fan art and illustrations as a way to study different art styles, rendering techniques, compositions, and other visual elements.

Through this process, I continuously improve my skills and develop my artistic abilities.

05

About

Portrait of Lee Chang Zhe, replace with your own photo or self-portrait
PortraitSelf / Photo

CREATING CHARACTERS, WORLDS, AND STORIES THROUGH ILLUSTRATION.

I'm Lee Chang Zhe (Joseph), a 2D artist and recent Illustration graduate passionate about creating characters and visual stories.
My work spans character design, environment concept art, splash illustrations, posters, and mascot design, developed through academic projects and original IPs including The Giant's Servant and Penguway.

Beyond academic projects, I also created an original picture book and an editorial fashion magazine, exploring visual storytelling, concept development, and editorial design.

As Art Director for our graduation exhibition, I led the overall visual direction, established the art style, and coordinated a student team to ensure a cohesive exhibition identity.

I enjoy creating original characters and worlds, bringing ideas to life through illustrations that combine strong visual storytelling with thoughtful design.

Education
Diploma in Illustration, Dasein Academy of Art — 2026
Based in
Johor, Malaysia
Software
Photoshop, Illustrator, Premiere Pro, InDesign, LightRoom, Procreate
Languages
Chinese (Fluent)
English (Working Proficiency)
2D Concept Artist Picture Book Artist

Character Design  •  Visual Storytelling  •  Worldbuilding